A series of documents designed for Hume City Council's rural engagement program. The program provides incentives for rural land owners in Hume who engage in agricultural activity, encouraging and teaching them to do it in a more sustainable way.
There were a total of 4 incentive programs which fell under the one theme of "Rural Engagement". Hume City Council wanted each program to be branded individually yet still visually appear part of a broader theme. Each incentive program would be allocated an icon, a title and a unique illustration. The programs would then each have a explainer document with details about the rebate scheme as well as a general DL flyer and promotional tiles and banners for the online space.
